Crumbl Cookie Birthday Reward & Loyalty Program 2025
Crumbl Cookies has taken dessert culture to another level. Their rotating weekly menu, massive gourmet cookies, and pink boxes have made them a favorite across the country. But what many people don’t know is that Crumbl also has a loyalty program that gives back in big ways.
In 2025, Crumbl updated its rewards system with tiered benefits, Crumbl Cash, and birthday rewards that make every visit more rewarding. Whether you’re a regular or just starting, learning how to use this program helps you save money while getting more of the cookies you love.
What Is the Crumbl Loyalty Program?
The Crumbl Loyalty Program is a free system that rewards you every time you shop. When you sign up using the Crumbl app or the official website, you join a network of cookie fans who earn points (called Crumbs) and unlock perks just for buying cookies.
You don’t need a membership card or anything special. Just sign in before checkout whether in-store or online and your Crumbs add up automatically.
Crumbs: The Heart of the Program
The main way to earn rewards is through Crumbs. For every dollar you spend, you earn 1 Crumb.
Let’s break that down:
- Spend $5 → earn 5 Crumbs
- Spend $20 → earn 20 Crumbs
- Crumbs add up until you can trade them for Crumbl Cash or cookies.
You also earn Crumbs by:
- Referring friends
- Participating in limited-time promotions
- Completing challenges in the app
Once you gather enough Crumbs, they convert into Crumbl Cash, which you can spend like real money on your next order.
Crumbl Cash: What It Is and How to Use It
Crumbl Cash works just like a gift card balance. After you collect a certain number of Crumbs, you can redeem them for Crumbl Cash in your rewards account.
Here’s how it works:
- 100 Crumbs = $10 Crumbl Cash
- 50 Crumbs = $5 Crumbl Cash
- No need to spend it all at once you can use part of your balance or save it up
To use Crumbl Cash:
- Open the Crumbl app
- Log in to your account
- At checkout, choose Crumbl Cash as your payment option
- Confirm and enjoy your savings
You can use Crumbl Cash on cookies, drinks, or even delivery fees.
Crumbl Cookie Birthday Reward
Everyone loves a birthday treat. Crumbl gives loyalty members a free cookie during their birthday week. It’s a simple but generous way of celebrating with you.
How to Get Your Birthday Reward
To receive your cookie:
- Sign up for the loyalty program
- Add your birthday to your account profile
- Wait for your birthday week you’ll see a reward in the app
- Visit a store or order online, and redeem your free cookie
You don’t need to make any other purchase. This reward is totally free, just for being born.
Note: You must add your birthday before the first day of your birthday month. Late updates won’t count for that year.
Tiered Membership Silver and Gold Status
In 2025, Crumbl introduced tier levels to reward the most loyal customers. As you spend more and engage more with Crumbl, you move up the ranks and unlock better benefits.
Silver Status
Once you reach 150 Crumbs, you earn Silver Status. This isn’t just a badge it comes with real advantages:
- 10% more Crumbs on every purchase
- Access to exclusive flavors before public release
- Surprise offers sent by email or app
- Early access to special promotions
Silver members also get notified about cookie drops or test flavors that aren’t widely available.
Gold Status
When you reach 500 Crumbs, you unlock Gold Status, the top tier in the Crumbl loyalty world.
Gold members enjoy:
- 15% more Crumbs with every order
- Double birthday reward (yes, that means two free cookies)
- Priority access to limited-edition flavors
- First dibs on new products (cookie boxes, merch, and more)
- Free delivery offers during select months
This tier makes your loyalty feel recognized and rewarded.
Earning Faster: Tips to Climb the Tiers
Want to reach Silver or Gold faster? Try these strategies:
- Order through the Crumbl app: You’ll never miss a Crumb
- Buy in batches: Group orders help you earn more in fewer visits
- Refer friends: Each successful referral earns bonus Crumbs
- Watch for double-crumb days: Occasionally, Crumbl runs bonus point promotions
- Complete loyalty challenges in the app: Some involve visiting multiple times in a month or ordering new flavors
Stay active and keep an eye on your email Crumbl often drops hints for surprise rewards.
Limited-Time Rewards and Challenges
Besides regular points, Crumbl hosts time-limited promotions throughout the year. These can include:
- “Try 3 new flavors this month” and get 30 bonus Crumbs
- Holiday quests: Buy seasonal cookies and unlock surprise items
- Local store challenges: Visit different locations for added rewards
These challenges not only add excitement but also let you boost your status more quickly.
Crumbl CookieRewards Tiers and Benefits
| Tier | Crumbs Required | Crumbs Earned per $1 | Birthday Reward | Additional Benefits |
|---|---|---|---|---|
| Bronze | 0 | 10 | No | Exclusive offers |
| Silver | 500 | 11 | Yes | Vote for flavors |
| Gold | 1,500 | 12 | Yes | Early access to weekly drops |
| Pink | 2,500 | 13 | Yes | Pre-order discounts |
Using Crumbl Cash and Rewards Online vs In-Store
One big benefit of Crumbl’s program is its flexibility. Whether you walk in or order through the app, your rewards stay connected.
Here’s what to know:
- In-store: Give your phone number or show your app to the cashier before paying
- Online/app orders: Sign in before checking out to earn and use Crumbl Cash
- Gift card purchases: Usually don’t earn Crumbs, but using them does
- Delivery and curbside: Still earn points as long as you’re signed in
Just remember: purchases made without signing in won’t count. Always log in first.
Frequently Asked Questions
Can I transfer Crumbl Cash to someone else?
No, Crumbl Cash and Crumbs are non-transferable. Each account earns and uses its own rewards.
Do Crumbs expire?
Yes. Crumbs usually expire after 365 days of earning them. Crumbl sends a reminder before that happens, so check your app regularly.
Can I use my birthday cookie reward with other offers?
Yes. You can apply your free birthday cookie to any order, even if you’re using Crumbl Cash or other deals.
Do delivery orders count toward my Crumbs?
Absolutely. As long as you order through Crumbl’s official channels (app or website) and sign in, your delivery order counts.
Why the Crumbl Loyalty Program Is Worth It
Crumbl doesn’t just sell cookies they build community. The loyalty program rewards you for being part of that community. You spend money on cookies you already love and get rewarded for it.
Whether it’s a surprise Crumbl Cash bonus or a cookie on your birthday, Crumbl finds ways to show appreciation. Plus, the Silver and Gold levels make being loyal feel valuable.
If you’re going to enjoy cookies anyway, why not earn something sweet while doing it?
Final Thoughts
In 2025, the Crumbl loyalty program stands out for being simple, rewarding, and fun. You don’t have to jump through hoops or track confusing rules. You just shop, earn, and enjoy.
With benefits like:
- Free birthday cookies
- Crumbl Cash
- Silver and Gold tiers
- Referral bonuses
- Early access to flavors
If you haven’t joined yet, download the Crumbl app or visit their website today. Complete your profile, enter your birthday, and start collecting Crumbs on your next cookie run. The next time your birthday rolls around, or you hit Gold status, you’ll be glad you signed up.
